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LDR
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▼a 9782200278380 (br)
040
▼a  211047
▼c  211047
▼d  211047
100
▼a Adam, Jean-Michel.
245
▼a  L'argumentation publicitaire:
▼b  rhetorique de l'eloge et de la persuasion/
▼d  Jean-Michel Adam,
▼e  Marc Bonhomme.
250
▼a [Nouv. ed. mise a jour].
260
▼a  Paris:
▼b  Armand Colin,
▼c  2012.
300
▼a  365 p.:
▼b  ill.;
▼c  21 cm.
490
▼a ICOM. Discours et communication
504
▼a Includes bibliographical references (p. [342]-350) and index.
650
▼a Persuasion (Rhetoric)
650
▼a Advertising
▼x Language.
650
▼a Discourse analysis.
650
▼a Semiotics.
650
▼a Iconicity (Linguistics)
700
▼a Bonhomme, Marc.
830
▼a Collection ICOM.
▼p Serie Discours et communication.
940
▼a 광고논증 : 찬사와 설득의 수사학
▼w 489019
990
▼a 김자옥
▼b 김자옥
991
▼a 단행본
090
▼a 659.1
▼b Ad1a

자료유형 :	단행본
ISBN :	9782200278380 (br)
개인저자 :	Adam, Jean-Michel.
서명/저자사항 :	L'argumentation publicitaire: rhetorique de l'eloge et de la persuasion/ Jean-Michel Adam, Marc Bonhomme.
판사항 :	[Nouv. ed. mise a jour].
발행사항 :	Paris: Armand Colin, 2012.
형태사항 :	365 p.: ill.; 21 cm.
총서사항 :	ICOM. Discours et communication
서지주기 :	Includes bibliographical references (p. [342]-350) and index.
일반주제명 :	Persuasion (Rhetoric) --
일반주제명 :	Advertising -- Language. --
일반주제명 :	Discourse analysis. --
일반주제명 :	Semiotics. --
일반주제명 :	Iconicity (Linguistics) --
개인저자 :	Bonhomme, Marc.
분류기호 :	659.1
언어	프랑스어

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