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  ▼a  9781522554103
  ▼q  (electronic book)

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  ▼a  1522554106
  ▼q  (electronic book)

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  ▼z  9781522554097
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  ▼z  1522554092
  ▼q  (hardcover)

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  ▼a  1836343
  ▼b  (N$T)

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  ▼a  (OCoLC)1041707017

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  ▼a  Corporate social responsibility and strategic market positioning for organizational success /
  ▼c  Carlton Brown, Uzoechi Nwagbara, [editors].

• 260

  ▼a  Hershey:
  ▼b  IGI Global, Business Science Reference,
  ▼c  [2019].

• 300

  ▼a  1 online resource (xvi, 301 pages).

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  ▼a  text
  ▼b  txt
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  ▼a  computer
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  ▼a  online resource
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  ▼a  Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
  ▼x  2327-5502

• 504

  ▼a  Includes bibliographical references and index.

• 505

  ▼a  1. CSR and PSR diversity engagement among ethnic minority businesses (EMB) within the UK / Carlton Brown -- 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) / Dave Thomas -- 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication / Melis Kaytaz Yigit, Özge Kirezli -- 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? / Salim Sheikh -- 5. The role of technology acceptance model in strengthening business positioning / Emeka Smart Oruh -- 6. Corporate social responsibility as a strategy in a self-service shop s-mart : a critical analysis / José G. Vargas-Hernández, César Alejandro Polo-Navarro -- 7. Sustainability strategies for software development firms / Arunasalam Sambhanthan -- 8. The business of business is business through social integration / Purna Prabhakar Nandamuri, Mukesh Kumar Mishra, Vijayudu Gnanamkonda -- 9. The concept of green marketing / Mertcan Tascioglu.

• 520

  ▼a  "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--
  ▼c  Provided by publisher.

• 588

  ▼a  Print version record.

• 590

  ▼a  Master record variable field(s) change: 050

• 650

  ▼a  Social responsibility of business.

• 650

  ▼a  Success in business.

• 650

  ▼a  Social responsibility of business.
  ▼2  fast
  ▼0  (OCoLC)fst01122851

• 650

  ▼a  Success in business.
  ▼2  fast
  ▼0  (OCoLC)fst01137062

• 650

  ▼a  BUSINESS & ECONOMICS / Industrial Management
  ▼2  bisacsh

• 650

  ▼a  BUSINESS & ECONOMICS / Management
  ▼2  bisacsh

• 650

  ▼a  BUSINESS & ECONOMICS / Management Science
  ▼2  bisacsh

• 650

  ▼a  BUSINESS & ECONOMICS / Organizational Behavior
  ▼2  bisacsh

• 655

  ▼a  Electronic books.

• 700

  ▼a  Brown, Carlton,
  ▼d  1986-,
  ▼e  editor.

• 700

  ▼a  Nwagbara, Uzoechi,
  ▼e  editor.

• 776

  ▼i  Print version:
  ▼t  Corporate social responsibility and strategic market positioning for organizational success.
  ▼d  Hershey : IGI Global, Business Science Reference, [2019],
  ▼z  9781522554097
  ▼w  (DLC) 2017043294
  ▼w  (OCoLC)1011548044

• 830

  ▼a  Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

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  ▼3  EBSCOhost
  ▼u  https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1836343

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  ▼a  YBP Library Services
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  ▼a  EBSCOhost
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  ▼n  1836343

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  ▼a  최영란

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  ▼a  eBook

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