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  181119s2019 nyu ob 001 0 eng

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  ▼a  2018055771

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  ▼2  bnb

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  ▼a  019161205
  ▼2  Uk

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  ▼a  0749483407

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  ▼a  9780749483401
  ▼q  (electronic bk.)

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  ▼z  9780749483395 (alk. paper)

• 020

  ▼z  9780749497972 (hbk.)

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  ▼a  2294064
  ▼b  (N$T)

• 035

  ▼a  (OCoLC)1073034803

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  ▼a  EpubKoganPage5935
  ▼b  Ingram Content Group

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  ▼a  DLC
  ▼b  eng
  ▼e  rda
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  ▼d  N$T
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  ▼a  pcc

• 050

  ▼a  HF5415.1265

• 082

  ▼a  658.800285/63
  ▼2  23

• 100

  ▼a  King, Katie,
  ▼d  1967-,
  ▼e  author.

• 245

  ▼a  Using artificial intelligence in marketing:
  ▼b  how to harness AI and maintain the competitive edge /:
  ▼c  Katie King.

• 250

  ▼a  1st Edition.

• 260

  ▼a  New York:
  ▼b  Kogan Page Ltd,
  ▼c  [2019].

• 300

  ▼a  1 online resource.

• 336

  ▼a  text
  ▼b  txt
  ▼2  rdacontent

• 337

  ▼a  computer
  ▼b  n
  ▼2  rdamedia

• 338

  ▼a  online resource
  ▼b  nc
  ▼2  rdacarrier

• 504

  ▼a  Includes bibliographical references and index.

• 505

  ▼a  The AI wake-up call : the strategic transition of marketing -- The personalization paradox: global appetite for AI and the changing customer journey -- Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region -- Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment -- Transformational marketing and AI in North America : case studies from banking and retail -- Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East -- Framework for success: democratization of AI -- The new marketing paradigm : reinventing the role of marketing, ethics and transparency -- The future of marketing has arrived: AI's wider impact on education, policy and politics -- Bibliography -- Index.

• 588

  ▼a  Description based on print version record and CIP data provided by publisher; resource not viewed.

• 590

  ▼a  Added to collection customer.56279.3

• 650

  ▼a  Marketing
  ▼x  Technological innovations.

• 650

  ▼a  Artificial intelligence.

• 650

  ▼a  Artificial intelligence.
  ▼2  fast
  ▼0  (OCoLC)fst00817247

• 650

  ▼a  Marketing
  ▼x  Technological innovations.
  ▼2  fast
  ▼0  (OCoLC)fst01010260

• 655

  ▼a  Electronic books.

• 776

  ▼i  Print version:
  ▼a  King, Katie, 1967- author.
  ▼t  Using artificial intelligence in marketing
  ▼b  1st Edition.
  ▼d  New York : Kogan Page Ltd, [2019],
  ▼z  9780749483395
  ▼w  (DLC) 2018050071

• 856

  ▼3  EBSCOhost
  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2294064

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  ▼a  YBP Library Services
  ▼b  YANK
  ▼n  300952355

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  ▼a  EBSCOhost
  ▼b  EBSC
  ▼n  2294064

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  ▼a  강리원

• 991

  ▼a  eBook

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  ▼a  92
  ▼b  N$T