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20210114163139
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181119s2019 nyu ob 001 0 eng
▼a 2018055771
▼a GBB8M9870
▼2 bnb
▼a 019161205
▼2 Uk
▼a 0749483407
▼a 9780749483401
▼q (electronic bk.)
▼z 9780749483395 (alk. paper)
▼z 9780749497972 (hbk.)
▼a 2294064
▼b (N$T)
▼a (OCoLC)1073034803
▼a EpubKoganPage5935
▼b Ingram Content Group
▼a DLC
▼b eng
▼e rda
▼c DLC
▼d OCLCO
▼d OCLCF
▼d UKMGB
▼d YDX
▼d N$T
▼d 248023
▼a pcc
▼a HF5415.1265
▼a 658.800285/63
▼2 23
▼a King, Katie,
▼d 1967-,
▼e author.
▼a Using artificial intelligence in marketing:
▼b how to harness AI and maintain the competitive edge /:
▼c Katie King.
▼a 1st Edition.
▼a New York:
▼b Kogan Page Ltd,
▼c [2019].
▼a 1 online resource.
▼a text
▼b txt
▼2 rdacontent
▼a computer
▼b n
▼2 rdamedia
▼a online resource
▼b nc
▼2 rdacarrier
▼a Includes bibliographical references and index.
▼a The AI wake-up call : the strategic transition of marketing -- The personalization paradox: global appetite for AI and the changing customer journey -- Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region -- Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment -- Transformational marketing and AI in North America : case studies from banking and retail -- Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East -- Framework for success: democratization of AI -- The new marketing paradigm : reinventing the role of marketing, ethics and transparency -- The future of marketing has arrived: AI's wider impact on education, policy and politics -- Bibliography -- Index.
▼a Description based on print version record and CIP data provided by publisher; resource not viewed.
▼a Added to collection customer.56279.3
▼a Marketing
▼x Technological innovations.
▼a Artificial intelligence.
▼a Artificial intelligence.
▼2 fast
▼0 (OCoLC)fst00817247
▼a Marketing
▼x Technological innovations.
▼2 fast
▼0 (OCoLC)fst01010260
▼a Electronic books.
▼i Print version:
▼a King, Katie, 1967- author.
▼t Using artificial intelligence in marketing
▼b 1st Edition.
▼d New York : Kogan Page Ltd, [2019],
▼z 9780749483395
▼w (DLC) 2018050071
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2294064
▼a YBP Library Services
▼b YANK
▼n 300952355
▼a EBSCOhost
▼b EBSC
▼n 2294064
▼a 강리원
▼a eBook
▼a 92
▼b N$T
| 자료유형 : | eBook |
|---|---|
| ISBN : | 0749483407 |
| ISBN : | 9780749483401 |
| ISBN : | |
| ISBN : | |
| 개인저자 : | King, Katie, 1967-, author. |
| 서명/저자사항 : | Using artificial intelligence in marketing: how to harness AI and maintain the competitive edge /: Katie King. |
| 판사항 : | 1st Edition. |
| 발행사항 : | New York: Kogan Page Ltd, [2019]. |
| 형태사항 : | 1 online resource. |
| 서지주기 : | Includes bibliographical references and index. |
| 내용주기 : | The AI wake-up call : the strategic transition of marketing -- The personalization paradox: global appetite for AI and the changing customer journey -- Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region -- Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment -- Transformational marketing and AI in North America : case studies from banking and retail -- Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East -- Framework for success: democratization of AI -- The new marketing paradigm : reinventing the role of marketing, ethics and transparency -- The future of marketing has arrived: AI's wider impact on education, policy and politics -- Bibliography -- Index. |
| 일반주제명 : | Marketing -- Technological innovations. -- |
| 일반주제명 : | Artificial intelligence. -- |
| 일반주제명 : | Artificial intelligence. -- |
| 일반주제명 : | Marketing -- Technological innovations. -- |
| 기타형태 저록 : | Print version: King, Katie, 1967- author. Using artificial intelligence in marketing 1st Edition. New York : Kogan Page Ltd, [2019], 9780749483395 |
| 언어 | 영어 |
| URL : |
|---|
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