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190116s2019 maua o 000 engd
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▼a 9780262352536
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▼a 0262352532
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▼z 9780262039741
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▼a 9780262352536
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▼a O'Brien, Michael J.,
▼e author. -
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▼a The importance of small decisions
▼h [electronic resource]:
▼b how culture evolves/
▼d Michael J. O'Brien, R. Alexander Bentley, and William A. Brock. -
260
▼a Cambridge:
▼b The MIT Press,
▼c 2019. -
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▼a 1 online resource (160 pages):
▼b illustrations. -
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▼a text
▼b txt
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▼a computer
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▼a online resource
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▼a Simplicity
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▼a How people make decisions in an era of too much information and fake news. Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there's almost no way to guess the effect it might have. The authors of The Importance of Small Decisions view decisions and their outcomes from a different perspective: as key elements in the evolution of culture. In this trailblazing book, they examine different kinds of decisions and map the outcomes, both short- and long-term. Drawing on this, they introduce a map of social behavior that captures the essential elements of human decision-making. The authors look at the New England Patriots' decision in 2000 to draft an underachieving college quarterback named Tom Brady; they consider Warren Buffett's investment strategy; and they chart the 'dancing landscape' of a college applicant's decision-making environment. Finally, they show that decisions can be ranked according to transparency of choice and social influence. When fake news seems indistinguishable from real news and when the internet offers a cacophony of voices, they warn, we can't afford to crowdsource our decisions.
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588
▼a Print version record.
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650
▼a Decision making
▼x Psychological aspects. -
650
▼a Interpersonal relations.
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650
▼a Social evolution.
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700
▼a Bentley, R. Alexander,
▼d 1970-,
▼e author. -
700
▼a Brock, William A.,
▼e author. -
776
▼i Print version:
▼a O'Brien, Michael J., author.
▼t Importance of small decisions,
▼z 9780262039741
▼w (DLC) 2018033820
▼w (OCoLC)1055567827 -
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▼a Simplicity (Cambridge, Mass.)
-
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▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2100975 -
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▼a 강리원
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▼a eBook
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The importance of small decisions : how culture evolves [electronic resource]
QR코드| 자료유형 : | eBook |
|---|---|
| ISBN : | 9780262352536 |
| ISBN : | 0262352532 |
| ISBN : | |
| 개인저자 : | O'Brien, Michael J., author. |
| 서명/저자사항 : | The importance of small decisions [electronic resource]: how culture evolves/ Michael J. O'Brien, R. Alexander Bentley, and William A. Brock. |
| 발행사항 : | Cambridge: The MIT Press, 2019. |
| 형태사항 : | 1 online resource (160 pages): illustrations. |
| 총서사항 : | Simplicity |
| 요약 : | How people make decisions in an era of too much information and fake news. Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there's almost no way to guess the effect it might have. The authors of The Importance of Small Decisions view decisions and their outcomes from a different perspective: as key elements in the evolution of culture. In this trailblazing book, they examine different kinds of decisions and map the outcomes, both short- and long-term. Drawing on this, they introduce a map of social behavior that captures the essential elements of human decision-making. The authors look at the New England Patriots' decision in 2000 to draft an underachieving college quarterback named Tom Brady; they consider Warren Buffett's investment strategy; and they chart the 'dancing landscape' of a college applicant's decision-making environment. Finally, they show that decisions can be ranked according to transparency of choice and social influence. When fake news seems indistinguishable from real news and when the internet offers a cacophony of voices, they warn, we can't afford to crowdsource our decisions. |
| 일반주제명 : | Decision making -- Psychological aspects. -- |
| 일반주제명 : | Interpersonal relations. -- |
| 일반주제명 : | Social evolution. -- |
| 개인저자 : | Bentley, R. Alexander, 1970-, author. |
| 개인저자 : | Brock, William A., author. |
| 기타형태 저록 : | Print version: O'Brien, Michael J., author. Importance of small decisions, 9780262039741 |
| 언어 | 영어 |
| URL : |
|---|
예약
- 1. 예약현황은 홈페이지 로그인 후 예약 페이지에 확인 가능합니다.
- 2. 도착 통보된 예약자료 대출을 원하지 않는 경우에는 예약 현황에서 취소할 수 있습니다.
- 3. 기타 문의사항은 도서관에 문의 바랍니다.
무인예약대출
- 1. 무인예약대출 현황은 홈페이지 로그인 후 무인예약대출 페이지에 확인 가능합니다.
- 2. 무인예약대출자료 대출을 원하지 않는 경우에는 무인예약대출 페이지에서 신청 또는 접수상태인 경우만 취소할 수 있습니다.
- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
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