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  ▼a  9781136989285
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  ▼a  1136989285
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  ▼a  NZ1
  ▼b  15495647

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  ▼a  (OCoLC)871224365

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  ▼a  EBLCP
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  ▼d  248023

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  ▼a  G155.A1 .H3476 2014

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  ▼a  910.68/8
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  ▼a  Hall, Colin Michael,
  ▼d  1961-

• 245

  ▼a  Tourism and Social Marketing /:
  ▼c  C. Michael Hall.

• 260

  ▼a  New York:
  ▼b  Routledge, Taylor and Francis,
  ▼c  2014.

• 300

  ▼a  1 online resource (310 pages).

• 336

  ▼a  text
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  ▼a  computer
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  ▼a  Routledge International Series in Tourism, Business and Management

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  ▼a  Cover; Title Page; Copyright Page; Table of Contents; List of plates; List of figures; List of tables; List of boxes; Foreword and acknowledgements; List of abbreviations; 1 Introduction to the field of social marketing: creating social change?; 2 Intervention and theories of behaviour; 3 The changing context of change agents: social marketing and governance; 4 The process of social marketing; 5 The craft and practice of social marketing; 6 The demarketing of tourism attractions, activities and destinations; 7 Tourist- and visitor-focused social marketing: cases and issues.

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  ▼a  8 Destination and community-based tourism and social marketing: cases and issues9 Sustainable tourism consumption and social marketing: towards behavioural change?; 10 A sustainable future for social marketing: towards a socially dominant logic?; References; Index.

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  ▼a  Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirabl.

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  ▼a  Print version record.

• 590

  ▼a  eBooks on EBSCOhost
  ▼b  All EBSCO eBooks

• 650

  ▼a  Tourism.

• 650

  ▼a  Social marketing.

• 650

  ▼a  Social marketing.

• 650

  ▼a  Tourism.

• 650

  ▼a  SCIENCE
  ▼x  Earth Sciences
  ▼x  Geography.
  ▼2  bisacsh

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  ▼a  TRAVEL
  ▼x  Budget.
  ▼2  bisacsh

• 650

  ▼a  TRAVEL
  ▼x  Hikes & Walks.
  ▼2  bisacsh

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  ▼a  TRAVEL
  ▼x  Museums, Tours, Points of Interest.
  ▼2  bisacsh

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  ▼a  TRAVEL
  ▼x  Parks & Campgrounds.
  ▼2  bisacsh

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  ▼a  Social marketing.
  ▼2  fast
  ▼0  (OCoLC)fst01122635

• 650

  ▼a  Tourism.
  ▼2  fast
  ▼0  (OCoLC)fst01153142

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  ▼a  Electronic books.

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  ▼i  Print version:
  ▼a  Hall, C. Michael.
  ▼t  Tourism and Social Marketing.
  ▼d  Hoboken : Taylor and Francis, 2014,
  ▼z  9780415576659

• 830

  ▼a  Routledge international series in tourism, business and management.

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  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=707653

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  ▼a  강리원

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  ▼a  eBook

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