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  ▼a  2016015447

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  ▼a  953108280

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  ▼a  9780814437407
  ▼q  (electronic bk.)

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  ▼q  (electronic bk.)

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  ▼z  9780814437391 (hardcover : alk. paper)

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  ▼a  DEBSZ
  ▼b  480362904

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  ▼a  (OCoLC)945804327
  ▼z  (OCoLC)953108280

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  ▼a  5E9BEEDF-20E2-4263-9A77-C0D28E6DB69D
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  ▼a  658.8/27
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• 100

  ▼a  Colon, Geoffrey,
  ▼e  author.

• 245

  ▼a  Disruptive marketing:
  ▼b  what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal /:
  ▼c  Geoffrey Colon ; foreword by Gemma Craven.

• 264

  ▼a  New York :
  ▼b  American Management Association (AMACOM),
  ▼c  [2016].

• 264

  ▼c  ©2016

• 300

  ▼a  1 online resource.

• 336

  ▼a  text
  ▼2  rdacontent

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  ▼a  computer
  ▼2  rdamedia

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  ▼a  online resource
  ▼2  rdacarrier

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  ▼a  Includes bibliographical references and index.

• 505

  ▼a  Foreword / Gemma Craven, Director of Social & Mobile at McCann -- Preface -- Introduction what if? -- A world without rules -- The disruptive mindset : create, engage, adapt -- The disruptive continuum : perpetual change -- Creative disruption in the anti-organization age -- Stop hiring MBAs : your business needs "hybrids" to succeed -- The new personality of marketing success -- The disruptive marketer's mindset : punk rocker, new parent, soccer player -- The genius of tinkerers and "temporary" marketers -- The building blocks of disruptive marketing -- Content is king : but distribution is queen -- Social by design and the advent of the post-digital age -- New rules for the disruptive marketer -- Rule #1: Always be listening -- Rule #2: Don't be lured by bright, shiny objects -- Rule #3: Give back : ethics as the new marketing -- Epilogue -- Afterword -- Appendix -- Endnotes.

• 588

  ▼a  Description based on print version record and CIP data provided by publisher; resource not viewed.

• 590

  ▼a  eBooks on EBSCOhost
  ▼b  All EBSCO eBooks

• 650

  ▼a  Branding (Marketing)

• 650

  ▼a  Branding (Marketing)
  ▼2  fast
  ▼0  (OCoLC)fst01743755

• 650

  ▼a  BUSINESS & ECONOMICS / Industrial Management
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  ▼a  BUSINESS & ECONOMICS / Management
  ▼2  bisacsh

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  ▼a  BUSINESS & ECONOMICS / Management Science
  ▼2  bisacsh

• 650

  ▼a  BUSINESS & ECONOMICS / Organizational Behavior
  ▼2  bisacsh

• 655

  ▼a  Electronic books.

• 776

  ▼i  Print version:
  ▼a  Colon, Geoffrey.
  ▼t  Disruptive marketing.
  ▼d  New York : American Management Association (AMACOM) [2016],
  ▼z  9780814437391
  ▼w  (DLC) 2016005635
  ▼w  (OCoLC)930683265

• 856

  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1135054

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  ▼b  EBSC
  ▼n  1135054

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  ▼a  Ingram Digital eBook Collection
  ▼b  IDEB
  ▼n  cis34427027

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  ▼a  YBP Library Services
  ▼b  YANK
  ▼n  13049360

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  ▼a  강리원

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  ▼a  eBook

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  ▼a  92
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