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• 100

  ▼a  Kapferer, Jean-Noël.

• 245

  ▼a  Kapferer on luxury:
  ▼b  how luxury brands can grow yet remain rare /:
  ▼c  Jean-Noël Kapferer.

• 264

  ▼a  London ;
  ▼a  Philadelphia :
  ▼b  Kogan Page,
  ▼c  2015.

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  ▼a  1 online resource.

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  ▼a  text
  ▼b  txt
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  ▼a  computer
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  ▼a  online resource
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  ▼a  Includes bibliographical references and index.

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  ▼a  Sustaining the luxury dream: challenges and insights -- Abundant rarity: the key to luxury growth -- The artification of luxury: from artisans to artists -- Luxury after the crisis: pro logo or no logo? -- Why luxury should not delocalize: a critique of a growing tendency -- Internet and luxury: under-adopted or ill-adapted? -- Does luxury have a minimum price?: An exploratory study into consumers' psychology of luxury prices -- All that glitters is not green: the challenge of sustainable luxury -- Not all luxuries act alike: the distinct business models of luxury brands -- The LVMH-Bulgari agreement: what changes in the luxury market lead family companies to sell up? -- Developing luxury brands within luxury groups: synergies without dilution?

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  ▼a  Print version record.

• 590

  ▼a  eBooks on EBSCOhost
  ▼b  All EBSCO eBooks

• 650

  ▼a  Luxuries
  ▼x  Marketing.

• 650

  ▼a  Luxury goods industry.

• 650

  ▼a  Product management.

• 650

  ▼a  BUSINESS & ECONOMICS / Industrial Management
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  ▼a  Luxuries
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  ▼0  (OCoLC)fst01004140

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  ▼a  Luxury goods industry.
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  ▼a  Product management.
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  ▼a  Markenpolitik
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  ▼a  Luxusgut
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  ▼a  Markenartikel
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  ▼a  Electronic books.

• 776

  ▼i  Print version:
  ▼a  Kapferer, Jean-Noël.
  ▼t  Kapferer on luxury,
  ▼z  9780749474362
  ▼w  (DLC) 2014050213
  ▼w  (OCoLC)900445143

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  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=958399

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