MARC 닫기

• LDR

  01799nam a22003138c 4500

• 001

  000000749612

• 005

  20070824120101

• 008

  060131s2006 wau b 001 0 eng

• 020

  ▼a  0922993440 (pbk. : alk. paper)

• 040

  ▼a  243002

• 056

  ▼a  327

• 100

  ▼a  Fullerton, Jami A.,
  ▼d  1963-.

• 245

  ▼a  Advertising's war on terrorism :
  ▼b  the story of the U.S. State Department's Shared Values Initiative /
  ▼d  Jami A. Fullerton, Alice G. Kendrick.

• 260

  ▼a  Spokane, Wash.:
  ▼b  Marquette Books,
  ▼c  c2006.

• 300

  ▼a  254 p.:
  ▼b  illus.;
  ▼c  23 cm.

• 504

  ▼a  Includes bibliographical references and index.

• 505

  ▼a  Introduction -- Quote from former Secretary of State Colin L. Powell -- A brief history of the Shared Values Initiative -- The Shared Values Initiative : propaganda or public diplomacy? -- New approaches to public diplomacy -- Reactions to the Shared Values Initiative -- Did Shared Values work? : the post-campaign study -- Did Shared Values work? : results of experiments and diagnostic copy tests -- Advertising : a weapon for the War on Terrorism? -- Appendix A: "Don't brand the U.S., Uncle Sam : the backlash against Charlotte Beers' America branding" / by John Brown -- Appendix B: "Public diplomacy : what have we learned?" / by Joe B. Johnson.

• 650

  ▼a  Shared Values Initiative.

• 650

  ▼a  War on Terrorism, 2001-
  ▼x  Public opinion.

• 650

  ▼a  Public relations and politics
  ▼z  United States.

• 650

  ▼a  Public relations and politics
  ▼z  Arab countries.

• 651

  ▼a  United States
  ▼x  Relations
  ▼z  Arab countries.

• 651

  ▼a  Arab countries
  ▼x  Relations
  ▼z  United States.

• 651

  ▼a  United States
  ▼x  Foreign public opinion, Arab.

• 700

  ▼a  Kendrick, Alice,

• 950

  ▼b  $34.95

• 991

  ▼a  단행본

• 090

  ▼a  327.1
  ▼b  F971a