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• LDR

  01290nam a2200265 c 4500

• 001

  000000769796

• 005

  20110104120101

• 008

  100720s2010 si ab b 001 0 eng d

• 020

  ▼a  0470823410

• 020

  ▼a  9780470823415

• 040

  ▼a  243002

• 100

  ▼a  Chevalier, Michel.

• 245

  ▼a  Luxury China :
  ▼b  market opportunities and potential /
  ▼d  [by] Michel Chevalier ,
  ▼e  Pierre Lu ;
  ▼e  foreword by Sidney Toledano.

• 260

  ▼a  Singapore ;.
  ▼a  Hoboken, N.J.:
  ▼b  John Wiley & Sons (Asia),
  ▼c  2010.

• 300

  ▼a  xvii, 251 p.:
  ▼b  ill., maps;
  ▼c  24 cm.

• 504

  ▼a  Includes bibliographic references (p. [241]-243) and index.

• 505

  ▼a  Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.

• 650

  ▼a  Consumer behavior
  ▼z  China.

• 650

  ▼a  Consumer behavior
  ▼z  China
  ▼v  Case studies.

• 650

  ▼a  Luxury.

• 700

  ▼a  Lu, Pierre Xiao,

• 950

  ▼b  ＄29.95

• 991

  ▼a  단행본

• 090

  ▼a  658.8
  ▼b  C527L