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00754nam a2200217 c 4500
000000107068
20220215145035
191024s2019 uk 000a eng
▼a 9781786303721
▼c 155
▼l WM0000021122
▼a HD1251
▼a HD1251
▼b N999
▼a Augmented Customer Strategy:
▼b CRM in the Digital Age/
▼d Gilles N'Goala,
▼e Virginie Pez-Perard,
▼e Isabelle Prim-Allaz
▼a London:
▼b Wiley-ISTE,
▼c 2019.
▼a 295 p.;
▼c 24 cm.
▼a Innovation, Entrepreneurship and management series
▼a Customer strategies
▼a New Technological
▼a Augmented Consumers
▼a Brands
▼a Costomer relations
▼a N'Goala, Gilles
▼a Pez-Perard, Virginie
▼a Prim-Allaz, Isabelle
▼b US$155
▼a 단행본
| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 9781786303721 |
| 분류기호 : | HD1251 |
| 서명/저자사항 : | Augmented Customer Strategy: CRM in the Digital Age/ Gilles N'Goala, Virginie Pez-Perard, Isabelle Prim-Allaz |
| 발행사항 : | London: Wiley-ISTE, 2019. |
| 형태사항 : | 295 p.; 24 cm. |
| 총서사항 : | Innovation, Entrepreneurship and management series |
| 개인저자 : | N'Goala, Gilles |
| 개인저자 : | Pez-Perard, Virginie |
| 개인저자 : | Prim-Allaz, Isabelle |
| 언어 | 영어 |
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