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01046nam a2200265 u 4504
000000381553
20120928083910
021220s1997 us b 001 eng
▼a 96020813 //r97
▼a 0805812555 (cloth : alk. paper)
▼a KMAL
▼l AZ0000210034
▼a 384.31
▼a 384.31
▼b G32t
▼a The Transnational media corporation:
▼b global messages and free market competition/
▼d Richard A. Gershon.
▼a Mahwah, N.J.:
▼b L. Erlbaum,
▼c c1997.
▼a xiii, 226 p.;
▼c 24 cm.
▼a LEA's communication series
▼a Includes bibliographical references and indexes.
▼a Telecommunication
▼x Case studies.
▼a International business enterprises
▼x Case studies.
▼a Free market
▼x Case studies.
▼a Competition, International
▼x Case studies.
▼a THE
▼a TRANSNATIONAL
▼a MEDIA
▼a CORPORATION
▼a GLOBAL
▼a MESSAGES
▼a AND
▼a FREE
▼a MARKET
▼a COMPETITION
▼a LEAS
▼a COMMUNICATION
▼a SERIES
▼a Gershon, Richard A,
▼a Transnational media corporation.
▼a 단행본
▼a 384.31
▼b G32t
| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 0805812555 (cloth : alk. paper) |
| 분류기호 : | 384.31 |
| 서명/저자사항 : | The Transnational media corporation: global messages and free market competition/ Richard A. Gershon. |
| 발행사항 : | Mahwah, N.J.: L. Erlbaum, c1997. |
| 형태사항 : | xiii, 226 p.; 24 cm. |
| 총서사항 : | LEA's communication series |
| 서지주기 : | Includes bibliographical references and indexes. |
| 일반주제명 : | Telecommunication -- Case studies. -- |
| 일반주제명 : | International business enterprises -- Case studies. -- |
| 일반주제명 : | Free market -- Case studies. -- |
| 일반주제명 : | Competition, International -- Case studies. -- |
| 개인저자 : | Gershon, Richard A, |
| 분류기호 : | 384.31 |
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