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000000470970
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20210903143025
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210705s2019 mauaf b 001 0 engd
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▼a 9780674983892 (hardcover : alk. paper):
▼c US$39.95 -
035
▼a (KERIS)BIB000015649762
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▼a 211047
▼c 211047
▼d 211047 -
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▼a Hisano, Ai.
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245
▼a Visualizing taste:
▼b how business changed the look of what you eat/
▼d Ai Hisano. -
260
▼a Cambridge, Massachusetts:
▼b Harvard University Press,
▼c c2019. -
300
▼a vii, 327 p., [8] p. of plates:
▼b ill.;
▼c 22 cm. -
490
▼a Harvard studies in business history;
▼v 53 -
504
▼a Includes bibliographical references and index.
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505
▼a Introduction: Capitalism of the senses: How food should look: food and modern visual culture -- The business of food coloring: synthetic dyes and standardization -- Color at home: from natural dyes to cake mixes -- The color of "nature": making oranges orange -- Creating a new ideal: a fight for a "natural" color -- Bright lights, big produce: the visuality of freshness in the grocery store -- Color wars: reimagining the natural -- Conclusion: Eye appeal is buy appeal.
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520
▼a Visualizing Taste explores transformations in what Americans conceived as a "natural color" of food between the 1870s and 1970s. It analyzes the role of business in creating the modern world of the senses by focusing on the origins and development of the use of visual appeals, particularly color, as a key driver of demand in the food industry in the United States. By examining the development of color controlling technology, government regulation, and consumer expectations, Ai Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers co-created a "natural" color for food that was, in fact, a hybrid of nature and technology. Color management thus became a central and permanent part of food manufacturing and marketing strategies.--
▼c Provided by publisher -
650
▼a Color of food.
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650
▼a Food industry and trade
▼z United States
▼x History. -
650
▼a Food engineers
▼z United States
▼x History. -
990
▼a 김자옥
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991
▼a 단행본
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090
▼a 664.062
▼b H62v
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상세정보
Visualizing taste : how business changed the look of what you eat
QR코드| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 9780674983892 (hardcover : alk. paper): |
| 개인저자 : | Hisano, Ai. |
| 서명/저자사항 : | Visualizing taste: how business changed the look of what you eat/ Ai Hisano. |
| 발행사항 : | Cambridge, Massachusetts: Harvard University Press, c2019. |
| 형태사항 : | vii, 327 p., [8] p. of plates: ill.; 22 cm. |
| 총서사항 : | Harvard studies in business history; 53 |
| 서지주기 : | Includes bibliographical references and index. |
| 내용주기 : | Introduction: Capitalism of the senses: How food should look: food and modern visual culture -- The business of food coloring: synthetic dyes and standardization -- Color at home: from natural dyes to cake mixes -- The color of "nature": making oranges orange -- Creating a new ideal: a fight for a "natural" color -- Bright lights, big produce: the visuality of freshness in the grocery store -- Color wars: reimagining the natural -- Conclusion: Eye appeal is buy appeal. |
| 요약 : | Visualizing Taste explores transformations in what Americans conceived as a "natural color" of food between the 1870s and 1970s. It analyzes the role of business in creating the modern world of the senses by focusing on the origins and development of the use of visual appeals, particularly color, as a key driver of demand in the food industry in the United States. By examining the development of color controlling technology, government regulation, and consumer expectations, Ai Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers co-created a "natural" color for food that was, in fact, a hybrid of nature and technology. Color management thus became a central and permanent part of food manufacturing and marketing strategies.-- Provided by publisher |
| 일반주제명 : | Color of food. -- |
| 일반주제명 : | Food industry and trade -- United States -- History. -- |
| 일반주제명 : | Food engineers -- United States -- History. -- |
| 분류기호 : | 664.062 |
| 언어 | 영어 |
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- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
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