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  200507s2021 cau ob 001 0 eng

• 010

  ▼a  2020021125

• 019

  ▼a  1247661152
  ▼a  1247844245

• 020

  ▼a  9781503614260
  ▼q  electronic book

• 020

  ▼a  1503614263
  ▼q  electronic book

• 020

  ▼z  9781503610002
  ▼q  hardcover

• 035

  ▼a  2915298
  ▼b  (N$T)

• 035

  ▼a  (OCoLC)1154869013
  ▼z  (OCoLC)1247661152
  ▼z  (OCoLC)1247844245

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  ▼a  DLC
  ▼b  eng
  ▼c  DLC
  ▼d  OCLCF
  ▼d  OCLCO
  ▼d  EBLCP
  ▼d  OCLCQ
  ▼d  YDX
  ▼d  N$T
  ▼d  248023
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  ▼a  pcc

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  ▼a  MAIN

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  ▼a  HF5416.5
  ▼b  .P457 2021

• 082

  ▼a  658.15/54
  ▼2  23

• 100

  ▼a  Phillips, Robert L.
  ▼q  (Robert Lewis),
  ▼d  1955-,
  ▼e  author.

• 245

  ▼a  Pricing and revenue optimization /
  ▼c  Robert L. Phillips.

• 250

  ▼a  Second edition.

• 260

  ▼a  Stanford, California:
  ▼b  Stanford Business Books,
  ▼c  [2021].

• 300

  ▼a  1 online resource (xiii, 456 pages):
  ▼b  illustrations.

• 336

  ▼a  text
  ▼b  txt
  ▼2  rdacontent

• 337

  ▼a  computer
  ▼b  n
  ▼2  rdamedia

• 338

  ▼a  online resource
  ▼b  nc
  ▼2  rdacarrier

• 504

  ▼a  Includes bibliographical references and index.

• 505

  ▼a  Background -- Introduction to pricing and revenue optimization -- Models of demand -- Estimating price response -- Optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Behavioral economics and pricing.

• 520

  ▼a  "Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throughout the book, focusing on AI impact on revenue management, as well as compelling new cases on e-marketplace pricing at Amazon, Uber, and other leading companies"--
  ▼c  Provided by publisher.

• 588

  ▼a  Description based on online resource; title from digital title page (viewed on May 18, 2021).

• 590

  ▼a  Master record variable field(s) change: 050, 650

• 650

  ▼a  Pricing.

• 650

  ▼a  Revenue management.

• 650

  ▼a  Pricing.
  ▼2  fast
  ▼0  (OCoLC)fst01076230

• 650

  ▼a  Revenue management.
  ▼2  fast
  ▼0  (OCoLC)fst01096509

• 650

  ▼a  Electronic books.

• 655

  ▼a  Electronic books.

• 776

  ▼i  Print version:
  ▼a  Phillips, Robert L. (Robert Lewis), 1955-
  ▼t  Pricing and revenue optimization
  ▼b  Second edition.
  ▼d  Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2021.,
  ▼z  9781503610002
  ▼w  (DLC) 2020021124

• 852

  ▼a  NA000000
  ▼b  00000140

• 856

  ▼3  EBSCOhost
  ▼u  https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2915298

• 938

  ▼a  ProQuest Ebook Central
  ▼b  EBLB
  ▼n  EBL6562770

• 938

  ▼a  YBP Library Services
  ▼b  YANK
  ▼n  302082276

• 938

  ▼a  EBSCOhost
  ▼b  EBSC
  ▼n  2915298

• 990

  ▼a  최영란

• 991

  ▼a  eBook

• 994

  ▼a  92
  ▼b  N$T