MARC 닫기

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  ▼a  A2F1839A-C514-4941-90C1-D4ADDEB46168
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  ▼n  http://www.overdrive.com

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  ▼a  HF5415.1265
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• 100

  ▼a  Westergaard, Nick,
  ▼e  author.

• 245

  ▼a  Get scrappy:
  ▼b  smarter digital marketing for businesses big and small /:
  ▼c  Nick Westergaard.

• 264

  ▼a  New York, NY :
  ▼b  AMACOM, American Management Association,
  ▼c  [2016]

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  ▼a  1 online resource.

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  ▼a  text
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  ▼a  online resource
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  ▼a  Includes bibliographical references and index.

• 505

  ▼a  Cover; Contents; Foreword; Introduction; Part One: Smart Steps You Can't Skip; 1 The Brand Behind the Megaphone; 2 Map Your Marketing; 3 Follow Your Digital Compass; Part Two: Do More with Less; 4 Create a Question Engine; 5 Embrace Your People Power; 6 Connect Your Digital Dots; Part Three: Simplify for the Long Haul; 7 The Simplification Game; 8 Measure What Matters; 9 Putting It Together; Appendix; Get Scrappy: A Reference Guide; Discussion Group Questions; Further Reading; Notes; Acknowledgements; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z

• 505

  ▼a  About the AuthorFree Sample Chapter from Do It Marketing!; About AMACOM

• 520

  ▼a  Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience-both online and off Spark dialogue with your community of customers Measure what matters.

• 588

  ▼a  Description based on online resource; title from digital title page (viewed on April 21, 2016).

• 590

  ▼a  eBooks on EBSCOhost
  ▼b  All EBSCO eBooks

• 650

  ▼a  Internet marketing.

• 650

  ▼a  Internet advertising.

• 650

  ▼a  Digital media.

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  ▼a  Marketing
  ▼x  Management.

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  ▼a  BUSINESS & ECONOMICS
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  ▼2  bisacsh

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  ▼a  BUSINESS & ECONOMICS
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  ▼a  BUSINESS & ECONOMICS
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  ▼a  Digital media.
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  ▼0  (OCoLC)fst00893716

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  ▼a  Internet advertising.
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  ▼0  (OCoLC)fst00977220

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  ▼a  Internet marketing.
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  ▼0  (OCoLC)fst00977272

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  ▼a  Marketing
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  ▼a  Electronic books.

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  ▼a  Electronic books.

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  ▼i  Print version:
  ▼a  Westergaard, Nick, author.
  ▼t  Get scrappy.
  ▼d  New York : American Management Association, [2016],
  ▼z  9780814437315
  ▼w  (DLC) 2015045508

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  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1135049

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  ▼a  Ingram Digital eBook Collection
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  ▼a  강리원

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  ▼a  eBook

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