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  ▼a  2016030912

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  ▼a  958455011
  ▼a  960277593
  ▼a  962844381

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  ▼a  9781475829976
  ▼q  (electronic bk.)

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  ▼a  1475829973
  ▼q  (electronic bk.)

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  ▼z  9781475829952 (cloth : alk. paper)

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  ▼z  1475829965

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  ▼z  1475829957

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  ▼z  9781475829969 (pbk. : alk. paper)

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  ▼a  (OCoLC)952942921
  ▼z  (OCoLC)958455011
  ▼z  (OCoLC)960277593
  ▼z  (OCoLC)962844381

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  ▼a  DLC
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  ▼a  BUS
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  ▼a  338.4/337
  ▼2  23

• 100

  ▼a  Lockhart, Johanna,
  ▼d  1971-

• 245

  ▼a  Fundamentals of school marketing /:
  ▼c  Johanna M. Lockhart.

• 264

  ▼a  Lanham, Maryland :
  ▼b  Rowman & Littlefield,
  ▼c  2016.

• 300

  ▼a  1 online resource.

• 336

  ▼a  text
  ▼b  txt
  ▼2  rdacontent

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  ▼a  computer
  ▼b  n
  ▼2  rdamedia

• 338

  ▼a  online resource
  ▼b  nc
  ▼2  rdacarrier

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  ▼a  Includes bibliographical references.

• 505

  ▼a  School marketing: what it is and why it matters -- Getting started -- Marketing research and database marketing -- Marketing communication.

• 520

  ▼a  Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex endeavor requires an understanding of the fundamentals. Likewise, successful school marketing requires an understanding of the basic principles of integrated marketing. Fundamentals of School Marketing presents the basics of integrated marketing without jargon, theory, or debate over the merits of the latest marketing trend.

• 588

  ▼a  Description based on print version record and CIP data provided by publisher; resource not viewed.

• 590

  ▼a  eBooks on EBSCOhost
  ▼b  All EBSCO eBooks

• 650

  ▼a  Schools
  ▼z  United States
  ▼x  Marketing.

• 650

  ▼a  Schools
  ▼x  Marketing.
  ▼2  fast
  ▼0  (OCoLC)fst01108017

• 650

  ▼a  Schools - United States - Marketing.

• 650

  ▼a  BUSINESS & ECONOMICS / Industries / General
  ▼2  bisacsh

• 651

  ▼a  United States.
  ▼2  fast
  ▼0  (OCoLC)fst01204155

• 655

  ▼a  Electronic books.

• 776

  ▼i  Print version:
  ▼a  Lockhart, Johanna, 1971-
  ▼t  Fundamentals of school marketing.
  ▼d  Lanham, Maryland : Rowman & Littlefield, 2016,
  ▼z  9781475829952
  ▼w  (DLC) 2016028741

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  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1351173

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  ▼a  YBP Library Services
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  ▼n  13162150

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  ▼a  EBL - Ebook Library
  ▼b  EBLB
  ▼n  EBL4677054

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  ▼a  Ingram Digital eBook Collection
  ▼b  IDEB
  ▼n  cis34598746

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  ▼a  EBSCOhost
  ▼b  EBSC
  ▼n  1351173

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  ▼a  강리원

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  ▼a  eBook

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  ▼a  92
  ▼b  KRKUC