MARC 닫기

• LDR

  02982cam a2200589Ii 4500

• 001

  000000695679

• 005

  20170216200808

• 006

  m o d

• 007

  cr mn|||||||||

• 008

  160512t20162016enk ob 000 0 eng d

• 020

  ▼a  9781443893107
  ▼q  electronic bk.

• 020

  ▼a  1443893102
  ▼q  electronic bk.

• 020

  ▼z  9781443883641

• 020

  ▼z  1443883646

• 029

  ▼a  DEBSZ
  ▼b  480360928

• 035

  ▼a  (OCoLC)949668935

• 040

  ▼a  N$T
  ▼b  eng
  ▼e  rda
  ▼e  pn
  ▼c  N$T
  ▼d  IDEBK
  ▼d  YDXCP
  ▼d  N$T
  ▼d  EBLCP
  ▼d  OSU
  ▼d  DEBSZ
  ▼d  248023

• 050

  ▼a  HF5415.55

• 072

  ▼a  BUS
  ▼x  082000
  ▼2  bisacsh

• 072

  ▼a  BUS
  ▼x  041000
  ▼2  bisacsh

• 072

  ▼a  BUS
  ▼x  042000
  ▼2  bisacsh

• 072

  ▼a  BUS
  ▼x  085000
  ▼2  bisacsh

• 082

  ▼a  658.812
  ▼2  23

• 100

  ▼a  Siemieniako, Dariusz,
  ▼e  author.

• 245

  ▼a  B2B relationship marketing management in trade fair activity /:
  ▼c  by Dariusz Siemieniako and Marcin Gȩbarowski.

• 246

  ▼a  B two B relationship marketing management in trade fair activity

• 264

  ▼a  Newcastle upon Tyne :
  ▼b  Cambridge Scholars Publishing,
  ▼c  2016.

• 264

  ▼c  ©2016

• 300

  ▼a  1 online resource (163 pages).

• 336

  ▼a  text
  ▼b  txt
  ▼2  rdacontent

• 337

  ▼a  computer
  ▼b  c
  ▼2  rdamedia

• 338

  ▼a  online resource
  ▼b  cr
  ▼2  rdacarrier

• 504

  ▼a  Includes bibliographical references.

• 505

  ▼a  Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity -- Explanatory model of relationship marketing management of retail real estate trade fair participants -- Management of trade fair activity within the project life cycle -- Relational loyalty as a result of promise management in the process of trade fair activity -- Experiential marketing within the trade fair area as a part of relationship development -- Trade fair conversation in developing relationships.

• 588

  ▼a  Description based on print version record.

• 590

  ▼a  eBooks on EBSCOhost
  ▼b  All EBSCO eBooks

• 650

  ▼a  Relationship marketing
  ▼x  Management.

• 650

  ▼a  BUSINESS & ECONOMICS / Industrial Management
  ▼2  bisacsh

• 650

  ▼a  BUSINESS & ECONOMICS / Management
  ▼2  bisacsh

• 650

  ▼a  BUSINESS & ECONOMICS / Management Science
  ▼2  bisacsh

• 650

  ▼a  BUSINESS & ECONOMICS / Organizational Behavior
  ▼2  bisacsh

• 655

  ▼a  Electronic books.

• 700

  ▼a  Gębarowski, Marcin,
  ▼e  author.

• 776

  ▼i  Print version:
  ▼a  Siemieniako, Dariusz.
  ▼t  B2b relationship marketing management in trade fair activity.
  ▼b  1st unabridged.
  ▼d  [S.l.] : Cambridge Scholars Publis, 2016,
  ▼z  9781443883641

• 856

  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1236756

• 938

  ▼a  EBSCOhost
  ▼b  EBSC
  ▼n  1236756

• 938

  ▼a  Ingram Digital eBook Collection
  ▼b  IDEB
  ▼n  cis34577592

• 938

  ▼a  YBP Library Services
  ▼b  YANK
  ▼n  12986947

• 938

  ▼a  EBL - Ebook Library
  ▼b  EBLB
  ▼n  EBL4535260

• 990

  ▼a  강리원

• 991

  ▼a  eBook

• 994

  ▼a  92
  ▼b  KRKUC