MARC 닫기

• LDR

  00000nam c22002058c 4500

• 001

  000000700254

• 005

  20161115171024

• 008

  161115s2011 nyua 001 0 eng

• 010

  ▼a  2011006602

• 020

  ▼a  9780230218581 (pbk.):
  ▼c  \61200

• 040

  ▼a  243002
  ▼c  243002
  ▼d  243002

• 042

  ▼a  pcc

• 100

  ▼a  Campbell, David J.

• 245

  ▼a  Business strategy:
  ▼b  an introduction/
  ▼d  David Campbell, David Edgar, George Stonehouse.

• 250

  ▼a  3rd ed.

• 260

  ▼a  New York:
  ▼b  Palgrave Macmillan,
  ▼c  2011.

• 263

  ▼a  1104

• 300

  ▼a  xxvi, 363 p.:
  ▼b  ill. (some col.);
  ▼c  25 cm.

• 500

  ▼a  Includes index.

• 505

  ▼a  Machine generated contents note: -- PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS -- Chapter 1: Strategy and strategic management -- PART 2: INTERNAL ANALYSIS -- Chapter 2: The business organisation: competences and activities -- Chapter 3: Human resources and culture -- Chapter 4: Financial analysis and performance indcators -- Chapter 5: Products and markets -- PART 3: EXTERNAL ANALYSIS -- Chapter 6: Analysis of the macroenvironment -- Chapter 7: Analysis of the competitive environment -- Chapter 8: Competitive advantage: strategies, knowledge and core competences -- PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT -- Chapter 9: Evaluation and selection of strategies -- Chapter 10: Strategic implementation -- Chapter 11: Strategic development: direction and mechanisms -- Chapter 12: Quality, operations, performance and benchmarking -- Chapter 13: International and global strategies -- Chapter 14: Social responsibility and business ethics -- Chapter 15: Strategic management: present and future trends -- Glossary of key terms -- Index.

• 520

  ▼a  "Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject"--
  ▼c  Provided by publisher.

• 650

  ▼a  Business planning.

• 650

  ▼a  Strategic planning.

• 650

  ▼a  BUSINESS & ECONOMICS / Strategic Planning
  ▼2  bisacsh.

• 650

  ▼a  BUSINESS & ECONOMICS / Management
  ▼2  bisacsh.

• 650

  ▼a  BUSINESS & ECONOMICS / Business Ethics
  ▼2  bisacsh.

• 700

  ▼a  Edgar, David,
  ▼d  1968-

• 700

  ▼a  Stonehouse, George.

• 990

  ▼a  송미영

• 090

  ▼a  658.4012
  ▼b  C187b3