MARC 닫기

• LDR

  01167nam a2200253 c 4500

• 001

  000000751593

• 005

  20060411120101

• 008

  040903s2005 maua b 001 0 eng

• 010

  ▼a  2004020857

• 020

  ▼a  1591396190 (hardcover : alk. paper)

• 040

  ▼a  243002

• 100

  ▼a  Kim, W. Chan.

• 245

  ▼a  Blue ocean strategy :
  ▼b  how to create uncontested market space and make the competition irrelevant /
  ▼d  W. Chan Kim, Rene>e Mauborgne.

• 260

  ▼a  Boston, Mass.:
  ▼b  Harvard Business School Press,
  ▼c  c2005.

• 300

  ▼a  xv, 240 p.:
  ▼b  ill.;
  ▼c  25 cm.

• 504

  ▼a  Includes bibliographical references (p. [223]-229) and index.

• 505

  ▼a  Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.

• 650

  ▼a  New products.

• 650

  ▼a  Market segmentation.

• 700

  ▼a  Mauborgne, Rene>e,

• 950

  ▼b  \34,000

• 991

  ▼a  단행본

• 090

  ▼a  658.802
  ▼b  K49b