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• LDR

  01077cam a2200397 c 4500

• 001

  000000760844

• 005

  20091007120101

• 007

  ta

• 008

  080731s2008 ulka 001c kor

• 020

  ▼a  9788993292039
  ▼g  93320

• 040

  ▼a  243002

• 041

  ▼a  kor
  ▼h  eng

• 100

  ▼a  Shimp, Terence A.

• 245

  ▼a  광고와 프로모션/
  ▼d  Terence A. Shimp 지음;
  ▼e  오창호 [외]역.

• 260

  ▼a  서울:
  ▼b  한경사,
  ▼c  2008.

• 300

  ▼a  xv, 591 p.:
  ▼b  삽도;
  ▼c  29 cm.

• 500

  ▼a  공역자: 전인수, 김준석, 노영성, 박철, 안길상, 오태현, 이규현.

• 500

  ▼a  색인수록

• 507

  ▼t  Advertising, promotion, and other aspects of integrated marketing communications. 7th ed.

• 650

  ▼a  Communication in marketing.

• 650

  ▼a  Sales promotion.

• 650

  ▼a  Advertising.

• 650

  ▼a  Direct marketing.

• 700

  ▼a  오창호

• 700

  ▼a  전인수

• 700

  ▼a  김준석

• 700

  ▼a  노영성

• 700

  ▼a  박철

• 700

  ▼a  안길상

• 700

  ▼a  오태현

• 700

  ▼a  이규현

• 856

  ▼3  Table of Contents
  ▼u  http://www.riss4u.net/keris_abstoc.jsp?no=11382039

• 950

  ▼b  \32,000

• 991

  ▼a  단행본

• 090

  ▼a  658.82
  ▼b  S556a7ㅇ