MARC 닫기
02504nam a2200385 c 4500
000000787873
20151119154014
ta
140704s2013 nyua b 001 0 eng d
▼a 2013024417
▼a 9780465050659 (pbk.)
▼z 9780465003945 (ebook)
▼a 0465050654
▼a 9780262525671
▼a 0262525674
▼a 243002
▼a Norman, Donald A.
▼a Psychology of everyday things
▼a The design of everyday things /
▼d Don Norman.
▼a Rev. and expanded ed.
▼a Cambridge, Massachusetts:
▼b MIT Press ;.
▼a New York:
▼b Basic Books,
▼c 2013.
▼a xviii, 347 p.:
▼b ill.;
▼c 21 cm.
▼a text
▼2 rdacontent
▼a unmediated
▼2 rdamedia
▼a volume
▼2 rdacarrier
▼a Includes bibliographical references (p. 321-330) and index.
▼a "Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "--
▼c Provided by publisher.
▼a Industrial design
▼x Psychological aspects.
▼a Human engineering.
▼a BUSINESS & ECONOMICS / Industries / Retailing.
▼2 bisacsh
▼a PSYCHOLOGY / Applied Psychology.
▼2 bisacsh
▼a DESIGN / Product.
▼2 bisacsh
▼a 단행본
▼a 620.82
▼b N843p2
| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 9780465050659 (pbk.) |
| ISBN : | |
| ISBN : | 0465050654 |
| ISBN : | 9780262525671 |
| ISBN : | 0262525674 |
| 개인저자 : | Norman, Donald A. |
| 통일서명 : | Psychology of everyday things |
| 서명/저자사항 : | The design of everyday things / Don Norman. |
| 판사항 : | Rev. and expanded ed. |
| 발행사항 : | Cambridge, Massachusetts: MIT Press ;. New York: Basic Books, 2013. |
| 형태사항 : | xviii, 347 p.: ill.; 21 cm. |
| 서지주기 : | Includes bibliographical references (p. 321-330) and index. |
| 요약 : | "Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "-- Provided by publisher. |
| 일반주제명 : | Industrial design -- Psychological aspects. -- |
| 일반주제명 : | Human engineering. -- |
| 일반주제명 : | BUSINESS & ECONOMICS / Industries / Retailing. -- |
| 일반주제명 : | PSYCHOLOGY / Applied Psychology. -- |
| 일반주제명 : | DESIGN / Product. -- |
| 분류기호 : | 620.82 |
| 언어 | 영어 |
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