MARC 닫기

• LDR

  00861camoa2200253 u pc3

• 001

  000000340475

• 005

  20120926231018

• 008

  720606s1972 us a b 001 eng

• 010

  ▼a  72004505

• 020

  ▼a  0471184012

• 040

  ▼a  DLC
  ▼c  DLC

• 049

  ▼a  KMAL
  ▼l  AZ0000079466
  ▼l  AZ0000079467
  ▼c  2

• 082

  ▼a  659.1

• 090

  ▼a  659.1
  ▼b  C85m2

• 100

  ▼a  Crane, Edgar.

• 245

  ▼a  Marketing communications;:
  ▼b  decision-making as a process of interaction between buyer and seller.

• 250

  ▼a  2d ed.

• 260

  ▼a  New York,:
  ▼b  Wiley,
  ▼c  1972.

• 300

  ▼a  499 p.:
  ▼b  illus.;
  ▼c  27 cm.

• 440

  ▼a  The Wiley marketing series

• 504

  ▼a  Bibliography: p. 471-490.

• 650

  ▼a  Decision-making in marketing.

• 650

  ▼a  Advertising.

• 653

  ▼a  MARKETING
  ▼a  COMMUNICATIONS
  ▼a  DECISIONMAKING
  ▼a  AS
  ▼a  A
  ▼a  PROCESS
  ▼a  OF
  ▼a  INTERACTION
  ▼a  BETWEEN
  ▼a  BUYER
  ▼a  AND
  ▼a  SELLER
  ▼a  THE
  ▼a  WILEY
  ▼a  SERIES

• 991

  ▼a  단행본

• 090

  ▼a  659.1
  ▼b  C85m2