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01666nam ac200313 k 4500
000000167858
20220617200417
ta
101229s2010 njua 000 0 eng d
▼a 9780470876411
▼a 0470876417 (pbk.)
▼a 243002
▼c 111314
▼d 111314
▼a 325.1
▼2 5
▼a 658.4012
▼b O85b
▼a Osterwalder, Alexander.
▼a Business model generation :
▼b a handbook for visionaries, game changers, and challengers /
▼d written by Alexander Osterwalder ,
▼e Yves Pigneur ;
▼e design, Alan Smith ;
▼e editor and contributing co-author, Tim Clark ;
▼e production, Patrick van der Pijl.
▼a Hiboke, NJ.:
▼b bJohn Wiley & Sons,
▼c 2010.
▼a [281] p.:
▼b col. ill.;
▼c 19 × 24 cm.
▼a co-created by an amazing crowd of 470 practitioners from 45 countries
▼a Includes bibliographical references (p. 276)
▼a 1. Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2. Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3. Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4. Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5. Process -- Business model design process.
▼a Business planning
▼a New business enterprises.
▼a Strategic planning.
▼a Pigneur, Yves,
▼a Smith, Alan,
▼a Clark, Tim,
▼b $34.95
▼a FUTURE
▼a 단행본
| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 9780470876411 |
| ISBN : | 0470876417 (pbk.) |
| 분류기호 : | 658.4012 |
| 개인저자 : | Osterwalder, Alexander. |
| 서명/저자사항 : | Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder , Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl. |
| 발행사항 : | Hiboke, NJ.: bJohn Wiley & Sons, 2010. |
| 형태사항 : | [281] p.: col. ill.; 19 × 24 cm. |
| 일반주기 : | co-created by an amazing crowd of 470 practitioners from 45 countries |
| 서지주기 : | Includes bibliographical references (p. 276) |
| 내용주기 : | 1. Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2. Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3. Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4. Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5. Process -- Business model design process. |
| 일반주제명 : | Business planning -- |
| 일반주제명 : | New business enterprises. -- |
| 일반주제명 : | Strategic planning. -- |
| 개인저자 : | Pigneur, Yves, |
| 개인저자 : | Smith, Alan, |
| 개인저자 : | Clark, Tim, |
| 언어 | 영어 |
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