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00000nam c22002058c 4500
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001
000000991595
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20161115171024
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161115s2011 nyua 001 0 eng
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010
▼a 2011006602
-
020
▼a 9780230218581 (pbk.):
▼c \61200 -
040
▼a 243002
▼c 243002
▼d 243002 -
042
▼a pcc
-
090
▼a 658.4012
▼b C187b3 -
100
▼a Campbell, David J.
-
245
▼a Business strategy:
▼b an introduction/
▼d David Campbell, David Edgar, George Stonehouse. -
250
▼a 3rd ed.
-
260
▼a New York:
▼b Palgrave Macmillan,
▼c 2011. -
263
▼a 1104
-
300
▼a xxvi, 363 p.:
▼b ill. (some col.);
▼c 25 cm. -
500
▼a Includes index.
-
505
▼a Machine generated contents note: -- PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS -- Chapter 1: Strategy and strategic management -- PART 2: INTERNAL ANALYSIS -- Chapter 2: The business organisation: competences and activities -- Chapter 3: Human resources and culture -- Chapter 4: Financial analysis and performance indcators -- Chapter 5: Products and markets -- PART 3: EXTERNAL ANALYSIS -- Chapter 6: Analysis of the macroenvironment -- Chapter 7: Analysis of the competitive environment -- Chapter 8: Competitive advantage: strategies, knowledge and core competences -- PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT -- Chapter 9: Evaluation and selection of strategies -- Chapter 10: Strategic implementation -- Chapter 11: Strategic development: direction and mechanisms -- Chapter 12: Quality, operations, performance and benchmarking -- Chapter 13: International and global strategies -- Chapter 14: Social responsibility and business ethics -- Chapter 15: Strategic management: present and future trends -- Glossary of key terms -- Index.
-
520
▼a "Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject"--
▼c Provided by publisher. -
650
▼a Business planning.
-
650
▼a Strategic planning.
-
650
▼a BUSINESS & ECONOMICS / Strategic Planning
▼2 bisacsh. -
650
▼a BUSINESS & ECONOMICS / Management
▼2 bisacsh. -
650
▼a BUSINESS & ECONOMICS / Business Ethics
▼2 bisacsh. -
700
▼a Edgar, David,
▼d 1968- -
700
▼a Stonehouse, George.
-
990
▼a 송미영
-
991
▼a 단행본
-
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상세정보
Business strategy : an introduction / 3rd ed
QR코드| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 9780230218581 (pbk.): |
| 분류기호 : | 658.4012 |
| 개인저자 : | Campbell, David J. |
| 서명/저자사항 : | Business strategy: an introduction/ David Campbell, David Edgar, George Stonehouse. |
| 판사항 : | 3rd ed. |
| 발행사항 : | New York: Palgrave Macmillan, 2011. |
| 발행예정일자 : | 1104 |
| 형태사항 : | xxvi, 363 p.: ill. (some col.); 25 cm. |
| 일반주기 : | Includes index. |
| 내용주기 : | Machine generated contents note: -- PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS -- Chapter 1: Strategy and strategic management -- PART 2: INTERNAL ANALYSIS -- Chapter 2: The business organisation: competences and activities -- Chapter 3: Human resources and culture -- Chapter 4: Financial analysis and performance indcators -- Chapter 5: Products and markets -- PART 3: EXTERNAL ANALYSIS -- Chapter 6: Analysis of the macroenvironment -- Chapter 7: Analysis of the competitive environment -- Chapter 8: Competitive advantage: strategies, knowledge and core competences -- PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT -- Chapter 9: Evaluation and selection of strategies -- Chapter 10: Strategic implementation -- Chapter 11: Strategic development: direction and mechanisms -- Chapter 12: Quality, operations, performance and benchmarking -- Chapter 13: International and global strategies -- Chapter 14: Social responsibility and business ethics -- Chapter 15: Strategic management: present and future trends -- Glossary of key terms -- Index. |
| 요약 : | "Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject"-- Provided by publisher. |
| 일반주제명 : | Business planning. -- |
| 일반주제명 : | Strategic planning. -- |
| 일반주제명 : | BUSINESS & ECONOMICS / Strategic Planning -- |
| 일반주제명 : | BUSINESS & ECONOMICS / Management -- |
| 일반주제명 : | BUSINESS & ECONOMICS / Business Ethics -- |
| 개인저자 : | Edgar, David, 1968- |
| 개인저자 : | Stonehouse, George. |
| 언어 | 영어 |
예약
- 1. 예약현황은 홈페이지 로그인 후 예약 페이지에 확인 가능합니다.
- 2. 도착 통보된 예약자료 대출을 원하지 않는 경우에는 예약 현황에서 취소할 수 있습니다.
- 3. 기타 문의사항은 도서관에 문의 바랍니다.
무인예약대출
- 1. 무인예약대출 현황은 홈페이지 로그인 후 무인예약대출 페이지에 확인 가능합니다.
- 2. 무인예약대출자료 대출을 원하지 않는 경우에는 무인예약대출 페이지에서 신청 또는 접수상태인 경우만 취소할 수 있습니다.
- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
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