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▼a 9781442669734
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▼a 144266973X
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▼a Newman, Bruce I.,
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▼a The marketing revolution in politics:
▼b what recent U.S. presidential campaigns can teach us about effective marketing /:
▼c Bruce I. Newman. -
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▼a Toronto, Ontario :
▼b Rotman-UTP Publishing,
▼c [2016] -
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▼c ©2016
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▼a 1 online resource (xi, 205 pages):
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▼a Includes bibliographical references and index.
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▼a The evolution of marketing in politics -- Lesson 1: follow the marketing in politics -- Lesson 2: use technology strategically -- Lesson 3: integrate research methods -- Lesson 4: develop a unique brand identity -- Lesson 5: create a winning advertising strategy -- Lesson 6: build a relationship with your customers -- Lesson 7: be prepared to engage in crisis management.
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520
▼a "For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In an incisive, illuminating study, Bruce Newman, the dean of political marketing academicians, writes about the paradigm shift in marketing, with the Obama Model offering both commercial and political enterprises valuable lessons on waging a successful campaign"--publisher's description.
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▼a Print version record.
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▼a eBooks on EBSCOhost
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▼a Political campaigns
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▼a Campaign management
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▼a Advertising, Political
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▼a Communication in politics
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▼a Marketing
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▼a POLITICAL SCIENCE / Political Process / Elections
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▼a POLITICAL SCIENCE / Political Process / General
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▼a Electronic books.
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▼i Print version:
▼a Newman, Bruce I.
▼t Marketing revolution in politics.
▼d Toronto, Ontario : Rotman-UTP Publishing, [2016],
▼z 9781442647992
▼w (DLC) 2015463279
▼w (OCoLC)918595763 -
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▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1166321
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Detailed Information
The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing
QR Code| Data Type : | eBook |
|---|---|
| ISBN : | 9781442669734 |
| ISBN : | 144266973X |
| ISBN : | |
| ISBN : | |
| Personal Author : | Newman, Bruce I., author. |
| Title/Author : | The marketing revolution in politics: what recent U.S. presidential campaigns can teach us about effective marketing /: Bruce I. Newman. |
| 발행 : | Toronto, Ontario : Rotman-UTP Publishing, [2016] |
| 저작권표시연도 : | ©2016 |
| Format : | 1 online resource (xi, 205 pages): illustrations. |
| Note : | Includes bibliographical references and index. |
| Content Note : | The evolution of marketing in politics -- Lesson 1: follow the marketing in politics -- Lesson 2: use technology strategically -- Lesson 3: integrate research methods -- Lesson 4: develop a unique brand identity -- Lesson 5: create a winning advertising strategy -- Lesson 6: build a relationship with your customers -- Lesson 7: be prepared to engage in crisis management. |
| 요약 : | "For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In an incisive, illuminating study, Bruce Newman, the dean of political marketing academicians, writes about the paradigm shift in marketing, with the Obama Model offering both commercial and political enterprises valuable lessons on waging a successful campaign"--publisher's description. |
| General Subject Name : | Political campaigns -- United States. -- |
| General Subject Name : | Campaign management -- United States. -- |
| General Subject Name : | Advertising, Political -- United States. -- |
| General Subject Name : | Communication in politics -- United States. -- |
| General Subject Name : | Marketing -- Political aspects -- United States. -- |
| General Subject Name : | POLITICAL SCIENCE / Political Process / Elections -- |
| General Subject Name : | POLITICAL SCIENCE / Political Process / General -- |
| 기타형태 저록 : | Print version: Newman, Bruce I. Marketing revolution in politics. Toronto, Ontario : Rotman-UTP Publishing, [2016], 9781442647992 |
| Language | English |
| URL : |
|---|
예약
- 1. 예약현황은 홈페이지 로그인 후 예약 페이지에 확인 가능합니다.
- 2. 도착 통보된 예약자료 대출을 원하지 않는 경우에는 예약 현황에서 취소할 수 있습니다.
- 3. 기타 문의사항은 도서관에 문의 바랍니다.
무인예약대출
- 1. 무인예약대출 현황은 홈페이지 로그인 후 무인예약대출 페이지에 확인 가능합니다.
- 2. 무인예약대출자료 대출을 원하지 않는 경우에는 무인예약대출 페이지에서 신청 또는 접수상태인 경우만 취소할 수 있습니다.
- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
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