MARC 닫기

• LDR

  01688nam a2200313 c 4500

• 001

  000000783478

• 005

  20151119152335

• 008

  101229s2010 njua 000 0 eng d

• 020

  ▼a  9780470876411

• 020

  ▼a  0470876417 (pbk.)

• 040

  ▼a  243002

• 056

  ▼a  325.1
  ▼2  5

• 100

  ▼a  Osterwalder, Alexander.

• 245

  ▼a  Business model generation :
  ▼b  a handbook for visionaries, game changers, and challengers /
  ▼d  written by Alexander Osterwalder ,
  ▼e  Yves Pigneur ;
  ▼e  design, Alan Smith ;
  ▼e  editor and contributing co-author, Tim Clark ;
  ▼e  production, Patrick van der Pijl.

• 260

  ▼a  Hiboke, NJ.:
  ▼b  bJohn Wiley & Sons,
  ▼c  2010.

• 300

  ▼a  [281] p.:
  ▼b  col. ill.;
  ▼c  19 × 24 cm.

• 500

  ▼z  co-created by an amazing crowd of 470 practitioners from 45 countries

• 504

  ▼a  Includes bibliographical references (p. 276)

• 505

  ▼a  1. Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2. Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3. Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4. Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5. Process -- Business model design process.

• 650

  ▼a  Business planning

• 650

  ▼a  New business enterprises.

• 650

  ▼a  Strategic planning.

• 700

  ▼a  Pigneur, Yves,

• 700

  ▼a  Smith, Alan,

• 700

  ▼a  Clark, Tim,

• 950

  ▼b  ＄34.95

• 991

  ▼a  단행본

• 090

  ▼a  658.4012
  ▼b  O85b